ADVERTISING OPPORTUNITIES

POP Media Canadian Rate Card & Advertising Opportunities
Data Confirmed for 2007

General Information:

National network of flat panel video display screens playing full motion, full color advertisements and current news.

Screen placement is at the cash and facing passing traffic in Gateway News Stands, Independent convenience stores, Sobey’s/ Needs Locations and Major Malls.

The Gateway locations provide access to the key demographic of professionals within the premier office towers and malls in Canada’s most active urban centers as well as TTC commuters in Toronto.

Screens are 17”, 24”, 30” and 45”.

Content can be modified regionally.

Ad length can be 10, 12, 15 or 20 seconds. Average frequency is 150 to 200 spots per location per day; Average loop length is 3 to 4 minutes.

General Advertising:

XXXXXXXXXXAd LengthXXXXXXXXXXXXXXXXXXRate per 4 weeks per Location (Net

XXXXXXXXXX10 seconds XXXXXXXXXXXXXXXXXXXXXXXXXX$75XXXXXXXXXXXXXXX
XXXXXXXXXX12 seconds XXXXXXXXXXXXXXXXXXXXXXXXXX$95XXXXXXXXXXXXXXX
XXXXXXXXXX15 seconds XXXXXXXXXXXXXXXXXXXXXXXXXX$115XXXXXXXXXXXXXXX
XXXXXXXXXX20 seconds XXXXXXXXXXXXXXXXXXXXXXXXXX$140XXXXXXXXXXXXXXX

Duration Discounts XXXXXXXXXXXXXXXXXXXX5% XXXXXXX10% XXXXXXX15% XXXXXXXXXX20%

Sponsorship of News, Weather and Sports screen fields are also available – contact rep for details

For a limited amount of inventory your advertisement can transition to full screen every time it plays. A 10% premium will apply.

CPM – Based on an average number 2,115 customers per location per day.
At the 10 second rate of $75 = $2.67 per day - CPM = $1.27

Does not include passing traffic which is many thousands in TTC and PATH locations.

Locations: Contact sales representative

Key Personnel:
VP Sales & Operations – Michael Gillissie – mike@popmedia.net